All posts by sellingyourname

All the World’s A Stage… A Credo or Bubble Reputation?


When Tylenol had to contend with tampered product  in October of 1982 they did not solely defend the quality of their product. No one lingered in questioning the original recipe.

However Tylenol had to first remove the contaminated product ($100 million worth) AND THEN address and reinstate confidence in their PACKAGE. Which then went on to establish a standard for safety in packaging. Johnson & Johnson, the parent company of Tylenol, had a long established and visible credo: written in the mid-1940’s by Robert Wood Johnson.

The first sentence of the 308 word credo:

We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services

And the last sentence:

When we operate according to these principles, the stockholders should realize a fair return.

What we do in the process of marketing may seem invisible, harmless, a part of life no one pays attention.  As Shakespeare expressed it

“Seeking the bubble reputation
Even in the cannon’s mouth…..”

But when we look at how Johnson & Johnson handled the tragedy and crisis of Tylenol in the 1980’s, the Credo of Johnson & Johnson saved them from

“mere oblivion, Sans teeth, sans eyes, sans taste, sans everything”

A corporation, a business, an institution can be unlike humans who have a six or ten decade existence, a mortality.  And so the fleeting bubble reputation (or as some have expressed it to mean fame for participating in a project one believe’s to be meaningful but is, in fact, not worthwhile.) of social media in all it’s benefits and pitfalls will eventually pan out to be a shadow of a well written and executed Credo in the life of many businesses and even the heritage of a family handed down from generation to generation.

A gasp and pause amidst technology

AND this is our GASP and PAUSE. The ubiquitous cell phones do have an advantage as a small high quality camera at my beck-and-call. As such it allowed me, while walking my dogs, to capture this open bud from a magnolia tree at the earliest opportunity, just as the flower blossomed open. The next day it was an entirely different, not so delicate, flower.

Meanwhile we have to ask:   When will all the blog writers realize all this online written content has long surpassed our ability to read it all. As a matter of fact the desire or need has long past.  The generation gap is merged as we all scroll for content, for affirmation.  What is the answer?   We all have a shelf life at which time we will catch up to our mandatory slowing down.  May we direct you to THAT website: ChatAboutCare.com